Etimesgut Auto Gallery Complex
The project has been designed as a single two-storey building, on one of the busiest streets of Ankara's Etimesgut district, which hosts the brand representatives of luxury carmakers’ manufacturers.
The architectural project for exclusive automobile brands reflects a changing retail landscape and the role that physical stores play for both brands and their customers.
By understanding the brand values and the motivation of their local customers, the aim of the architectural design is to enhance the brands experience by blending both functional and aesthetically pleasing atmosphere with a project that encourages a broader audience to connect with the brand.
Designed as an inclusive space for retail, community gatherings and events, the concept of the project emphasises adaptability, allowing for different configurations to serve the changing needs of the business, the brand approach and its customers.
With a holistic approach to the brand experience, the design of the interior and programming can be easily integrated the companies’ latest campaigns or local community events in a physical, digital and virtual way.
The project is more than just a retail location; it celebrates and connects the exclusive brands’ lifestyle, ushering in an innovative, immersive brand experience.